DECATHLON: SUMMER ‘23 CAMPAIGN DESIGN

For the 2023 summer campaign, we were tasked with creating hero assets that included the three main sellers at Decathlon (hiking, watersports and fitness). To convey range, I designed a grid video layout where the camera pans to different video snippets creating a collage effect while getting across the range of products available for the summer months.

The campaign deliverables I designed included videos for the Decathlon UK webpage and in store screens, along with various social, web and display assets. I was the design lead for this project and worked closely with campaign managers, commercial leaders, junior designers and the creative director to deliver a fully integrated and visually consistent campaign.

Tools Used:
Adobe After Effects, Adobe Photoshop, Adobe InDesign, Figma

Contribution:
Creative Direction / Campaign / Video / Web / Social / Print