IAI: website REFRESH

Refreshing the look and feel of the homepage of the IAI (Institute of Art and Ideas). The design task was to consider how I might improve their overall brand for the IAI TV site. In addition, the company wanted to investigate how the site could be responsive across different devices.

I tried to focus the new design on enhancing user experience and simplifying navigation by incorporating a clean and modern aesthetic. I wanted to ensure the layout captivated visitors, guiding them effortlessly through the site's content. The strategic placement of key elements such as the menu and search bar ensures easy access to information, ultimately improving engagement.

Additionally, when sketching rough wireframes at the beginning of the process, I factored in the responsive design to ensure optimal viewing across various devices, hopefully making the website more accessible to a broader audience.

Tools Used:
Adobe Photoshop, Adobe InDesign, Figma

Contribution:
Web Design / UI & UX / Wireframes / Layout / Responsive Design / Front End